5/08/2011

Scion "Pit Stop"

Scion "Pit Stop" from Shilo on Vimeo.

Pit Stop opens another chapter in the gory saga that began with Fable of the Deviants. Once again, teaming up with carmaker Scion and ad agency ATTIK, this spot features the fearful deviants, known for unleashing bold creativity at the expense of dull conformity. We wanted to really hype up and push Scion's message of enthusiast customization and individuality. We open on a grey car as it winds it's way way through a dank and dirty urban landscape. The vehicle is suddenly lifted up for a pit stop as the Deviant pit crew jump out from the shadows to ravage the car. They tear off the tires, tossing them to another Deviant who proceeds to swallow them whole, regurgitating an oozy goo which transforms the stock xD into a tricked-out, vibrant green version.



Check out more on wemakeitgood.com: http://wemakeitgood.com/article/live/pit-stop



Advertiser/Client: Scion

Advertising Agency: ATTIK

Director: Simon Needham (ATTIK)



Animation Director: Shilo

Production Company: Shilo

Creative Director: Jose Gomez

Lead Design: Tom Green, Jose Gomez

Editor: Tom Green

2D Animators: Tom Green, Jose Gomez, Jason Doherty,Nate Davies, Ed Laag, Eugene Gauran

3D Designers: Ethan Summers, Cody Smith, Trentity DeWitt,Nate Davies, Matt Foley, Roberto Jauregui, Blake Guest, Tamir Sapir

3D Modelers: Trentity DeWitt, Nate Davies, Matt Foley, Ricardo Ariza,Joey Struve, Brett Briley, Blake Guest, George Longo, Scott Denton

3D Animators: Trentity DeWitt, Nate Davies, Matt Foley, Eugene Kim

Character Animators: Kiel Figgins, Richard Lico, Jorma Auburn,Chris Mead, Bren Wilson

Producer: Jake Hibler

Executive Producer: Santino Sladavic



Telecine Company: R!OT

City/State: Santa Monica

Colorist: Clark Muller

Executive Producer: Rhubie Jovanov



Music/Sound Design/Mix Company: Face The Music

City/State: Bicoastal, USA

Executive Producer: Adam Joseph

Composer/Sound Designer: Face The Music

Mixer: Michael Schmidt



5.1 Surround Sound Mix Company: Lime

City/State: Santa Monica, CAMixer: Loren Silber

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