Vitamin M: May 2013

5/27/2013

Making Glass Cows

Making Glass Cows from Assembly on Vimeo.
From solid block - to glass cow with milk inside - a quick look at the process.

Watch the finished commercials here:
http://www.assemblyltd.com/work/anchor
http://www.assemblyltd.com/work/anchor-launch

The Pearce Sisters

5/19/2013

The Notorious B.I.G - Everyday Struggle (Dead Battery Remix)

Memorecks - Bad Channels/Wild Work (Live Remix)

LANDSCAPE WITH A FAIRY by ASPIDISTRAFLY

LANDSCAPE WITH A FAIRY by ASPIDISTRAFLY【Official Video】 from KITCHEN. LABEL on Vimeo.
"LANDSCAPE WITH A FAIRY" taken off ASPIDISTRAFLY's 2nd album "A LITTLE FABLE" to be released on 15th December 2011.

Pre-order now at kitchen-label.com/catalogue/ki007-aspidistrafly-a-little-fable

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LANDSCAPE WITH A FAIRY

Video Directed by Rika M. Orrery
Video Styling & Coordination by Rika M. Orrery
Video Produced by Kitchen.

Music composed by ASPIDISTRAFLY
Produced by Ricks Ang
Lyrics by April Lee

Vocals & Acoustic Guitar by April Lee
Acoustic Guitar by haruka nakamura
Piano by Junya Yanagidaira (ironomi)
String Arrangement by Kyo Ichinose
String Quartet : Wakako Hanada, Nina Furukawa, Fumiko Kai, Seigen Tokuzawa

5/14/2013

3D Printed Guns (Documentary)

MakerBot and Robohand -- 3D Printing Mechanical Hands

"Get Lucky" - Daft Punk ft. Pharrell Williams & Nile Rodgers (The Stepkids' Cover)

Earth Day "Rethink Butts"

Earth Day "Rethink Butts" from Psyop on Vimeo.

Psyop partnered with The Butler Bros to develop a new set of Public Service Announcements (PSAs) for Legacy and Leave No Trace. The “Rethink Butts” campaign, which kicked off today, aims to raise awareness, spark discussions, and encourage the general public to think about tobacco trash in a new way.

In the spot, the camera pans from left to right, zeroing in on what seems to be toxic waste gushing from a run down factory. Nearing the end of the building, the camera elevates and reveals not an industrial plant but a discarded cigarette butt, swimming in the gutter along with many others. The camera looks down from a bird’s eye view as the collection of butts leak chemicals into the water supply.

“Despite the fact that so many Americans are hyper-concerned about the environment and are eager to recycle household items and pick up litter, there remains a total disconnect when it comes to flicking cigarette butts onto our streets and into our waterways,” explains Dr. Cheryl Healton, DrPH, President and CEO of Legacy. The campaign urges viewers to “Rethink Butts” and take a new perspective on this environmental issue.

“We set out to reposition cigarette butts from merely an unsightly form of litter to what they actually are — toxic waste,” said Butler Brothers Director of Creativity, Marty Butler.

Psyop drew inspiration from a variety of ecological disasters, including the recent toxic sludge tsunami in Hungary, as well as abandoned oil rigs and factories.

"From the initial pitch style frames, we increased the scale of the factory by five times,” commented Psyop Creative Director, David Chontos. “This increased the level of detail across the entire design, which led to a tremendous amount of additional texture painting and modeling."

Modeling and animation for the PSA was completed in Maya, while all the liquid effects were simulated using RealFlow. The spot was rendered using Arnold in Maya, and compositing was carried out in Nuke and Flame.

**Big thanks to - @advermentary, http://www.thebutlerbros.com/, @LegacyForHealth, http://www.legacyforhealth.org/, @leavenotrace, http://www.lnt.org

5/13/2013

Canadian astronaut Chris Hadfield sings David Bowie's 'Space Oddity' from space

5/12/2013

THIS IS WATER

In 2005, author David Foster Wallace was asked to give the commencement address to the 2005 graduating class of Kenyon College. However, the resulting speech didn't become widely known until 3 years later, after his tragic death. It is, without a doubt, some of the best life advice we've ever come across, and perhaps the most simple and elegant explanation of the real value of education. We made this video, built around an abridged version of the original audio recording, with the hopes that the core message of the speech could reach a wider audience who might not have otherwise been interested. However, we encourage everyone to seek out the full speech (because, in this case, the book is definitely better than the movie). -The Glossary Listen to the full speech here: http://www.brainpickings.org/index.php/2012/09/12/this-is-water-david-foster-wallace/

5/08/2013

The Vein / Magma

The Vein / Magma from Dvein on Vimeo.
The Vein 'Magma' / Making-of from Dvein on Vimeo.
See the music video from The Vein 'Magma' here: https://vimeo.com/64542506

D.O.P & Editing: Marc Ambrós (marcambros.com)
Music: Iván Llopis at Banjo Music (banjomusic.es)