Taiwan Excellence 2014 IDENT : WORLD LAB - Design & Creativity

Taiwan Excellence 2014 IDENT : WORLD LAB - Design & Creativity from +AKITIPE STUDIOS on Vimeo.

http://bit.ly/1cVD377
WORLD LAB - Safety & Security - https://vimeo.com/88235200

''The World Lab'' Series shows the evolutionary process of industries through a visualization of elements unique to each specific industry. The laboratory concept symbolizes the power of Taiwan's research and innovation.

Creative & Design

The concept of the design was inspired by Blue-and-white porcelain , the form and shape of the landscape are based on the unique point of view from Chinese ink and wash painting, representing the arts and craft .

Each element in the video represent different arts , Chinese opera facial painting symbolizes the film and television industry, speakers and headphones represent pop music in Taiwan, the long beard echoes the waterfall in landscape painting , while the architecture represents design.

Combining modern and traditional elements, its foundation is based on culture and utilizes creativity and tools as media to express the essence and vigor of cultural and creative industries.

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''World Lab'' 系列形象影片 - 世界的實驗室為概念，實驗室代表台灣的創新及研發能力，實驗對象代表著不同領域的產業，在實驗室中不斷進化，將產業特性視覺化為視覺主體。

創意設計篇

以青花瓷的形式代表著工藝領域為概念展開主視覺的設計，視覺主體為東方山水風格的山水、小橋、建築物，象徵藝術，國劇臉譜象徵戲曲，代表著台灣的影視產業，偶像劇及電影等，長髯呼應山水畫中的瀑布，音響及耳機象徵台灣的流行音樂產業，建築則是象徵設計，將現代與傳統的元素用青花瓷獨特的白地藍花釉彩結合，以文化為底蘊，創意及現代創作工具為媒介，表現出文創產業的內涵及活力。

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Credit

Client
Taiwan External Trade Development Council ( TAITRA )

Director
Sawoozer Wang

Production :
+AKITIPE STUDIOS

Co-Director : Lance Ni
Producer : John Ou
Concept Artist : Camille Kuo / Neven Hsu / Sylvia Chen / Tom Yi
Graphics Design : Niven mo / Walt Wang
CG Team Supervisor : Juin Chang
CG Artist : Juin Chang / Lance Ni / Neven Hsu / Rango Yi / Sylvia Chen
CG Assistant : Ric Hung

Music & sound design
Zelig Sound

Rendering
FOX Renderfarm

Special thanks
13 Studio / Artery Vision